To the Editor,
On behalf of our entire team, we want to extend a heartfelt thank you to the Loyalton community for making this year's Christmas on Main Street truly unforgettable. With record-breaking crowds and a feeling that can only be described as pure magic, the day reminded us why this event has become our town's “Hallmark” celebration.
What makes Christmas on Main Street so special isn't just the lights, music, or festivities — it's the people. The businesses, organizations, volunteers, and neighbors who show up year after year are what turn a city into a community. As we head into the holiday shopping season, we hope everyone keeps that spirit in mind and continues to support the local businesses and groups that give so much back to our town.
One of our favorite moments of the day was simply talking with people on Main Street, cup of warm cider in hand from a Sip & Stroll stop, sharing stories. Many told us they were invited by friends or family who live here. Others shared that they grew up in Loyalton, now live hours away, and came home just for this event. Our town is proud of Christmas on Main Street — proud enough to invite friends, family, and loved ones to experience it.
This event would not be possible without the incredible support of our sponsors, partners, and helpers. We would like to sincerely thank the following individuals, businesses, and organizations who sponsored, participated, and helped bring Christmas on Main Street to life:
Gold Sponsors ($500+)
Loyalton Rotary Club
Sierra Valley Home Center - Marco Folchi
Loyalton City Council Members – William Merton, Joy Markum, Joe Dines, Jerry Gerow, and
Sue McIlravy
Sierra Valley Enterprises – Jeff Holland Sierra County Supervisor, Paul Roen Loyalton Volunteer Fire Department
Silver Sponsors ($250)
Bonnie Jesse – Dickson Realty
The Top Story UGK – Don & Wendy Bernstrom Musica Sierra - Owen and Lindsey McIntosh Joel & Logan Carnell – Carnell Painting
Green Sponsors ($100)
Lola Garza, Mountain Feather Massage Sierra County School for Adults Lombardi Mercantile
Terry and Kathy LeBlanc
Sierra Booster
The Gilded Drifter Inn – Chelsea Johnson
Girl and Goose Boutique
White's Sierra Station
Leonard's Market – Loyalton Loyalton Senior Center
Sierra Nevada Children's Services
Red Sponsors ($50)
BreBee Creations – Bre Whitley Community Church of Loyalton Sierra Valley Sourdough
Santa's Helpers
Sierra Valley Chamber of Commerce Gracie McGarr
Troop 60 Spartans
The Christmas Market Elves
Pat Doyle
Danny Henson
Loyalton Family Resource Center
Sierra County Sheriff Department
Joe VanDaam and Scott Zeit
Eastern Plumas Health Care CalAIM
Sierra Valley Bar and Grill
Gonzo's Little Frosty
Sierra Valley, Echo, and Treasure Mountain 4-H Clubs Loyalton Assembly of God Women's Ministries Loyalton Senior Thrift Store
Milton Gottardi Museum
Loyalton Library
Sierra Valley Friends of the Library
Sierra Timberfest – Kathie Fenley
Gary Laramore, Patrick O'Rourke, and Scott Lane Don and Tessie Camp
Craig and Annie Fassbender
From the bottom of our hearts — thank you for showing up, pitching in, and reminding us all what makes Loyalton such a special place to call home. And save the date for next year, Saturday, December 5th, 2026!
With gratitude,
Main Street Events
Jessica Folchi, Dana McAdams, and Wendy Church-Bergstrom
