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DTSTAMP:20260517T034456
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DTSTART:20260528T160000Z
DTEND:20260528T170000Z
UID:49369
SUMMARY:Your Marketing Stats Are Lying About ROI: Attribution By Identifying Customers
LOCATION:https://attendee.gotowebinar.com/register/4177317807715105114?source=ITC, ID
DESCRIPTION:Your Marketing Stats Are Lying About ROI: Attribution By Identifying Customers\n\n05/28/26 10:00 AM MST\n - 05/28/26 11:00 AM MST\Description:\nLet’s be blunt: Your marketing measurement is wrong.\nNot because your tools are bad…but because they don’t know who your customer is.\nWhen the same person shows up as:\n\n	an email subscriber\n	a paid search click\n	a retail buyer\n	an Amazon order\n\n…you lose the ability to measure anything accurately.\n\nThis free webinar shows:\n\n\n	How attribution actually works in the real world\n	Why identity matters more than algorithms\n	How leading brands measure channels others can’t\n	Solutions for mid-market retail / ecomm / wholesale brands without an enterprise budget\n\nIf you’re making budget decisions off ROAS you’re likely over-investing in the wrong channels.\nCome learn how to get a system that gives you numbers you can trust for your growing mid-size retail, wholesale, and/or ecommerce brand!\n\nUSA Today Press Release, AP News\n\nSpeaker Info: Dean Wynkoop is the Technical Co-Founder of Retlia, coveted speaker worldwide on retail data, and former Director of Data Science at Cabela’s, where he spent 25 years building advanced retail data warehousing, marketing attribution, and analytics systems. His work helped pioneer customer 360 analytics, cross-channel attribution, and large-scale retail reporting used across ecommerce, retail stores, and marketing operations.\Details:\nLive online webinar (free to attend)\n\nDate & Time:\nMay 28 at 10:00 AM MST\n \n\nPrimary audience:\n\n\n	Midsize retail, ecommerce, and wholesale executives\n	CMOs and marketing leaders\n	Ecommerce and growth teams\n	Data and analytics leaders evaluating attribution and ROAS accuracy\n\n\nFormat:\n\n\n	Live digital webinar with Q&A\n	Online attendance from anywhere\n	Free registration required\n\n\nTopic:\nWhy marketing attribution and ROAS reporting are often misleading for midsize retail, ecommerce, and wholesale brands, and how to fix it with better marketing measurement and customer identity resolution.\n\nWhat we’ll cover:\n\n\n	Why Google and Meta often overcount ROAS\n	How attribution breaks across retail, Amazon, wholesale, and offline sales\n	Multi-touch attribution vs matchback and lift analysis\n	Why customer identity is critical for accurate measurement\n	How midmarket brands can use a data warehouse to unify and validate marketing performance\n\n\Location:\nhttps://attendee.gotowebinar.com/register/4177317807715105114?source=ITC\n\n, ID
X-ALT-DESC;FMTTYPE=text/html:Your Marketing Stats Are Lying About ROI: Attribution By Identifying Customers<br /><br />05/28/26 10:00 AM MST - 05/28/26 11:00 AM MST<br />Description:<br /><span style="color:#000080">Let&rsquo;s be blunt: Your marketing measurement is wrong.</span><br />
Not because your tools are bad&hellip;but because they don&rsquo;t know who your customer is.<br />
When the same person shows up as:
<ul>
	<li>an email subscriber</li>
	<li>a paid search click</li>
	<li>a retail buyer</li>
	<li>an Amazon order</li>
</ul>
&hellip;you lose the ability to measure anything accurately.<br />
<br />
<strong>This free webinar shows:</strong>

<ul>
	<li>How attribution actually works in the real world</li>
	<li>Why identity matters more than algorithms</li>
	<li>How leading brands measure channels others can&rsquo;t</li>
	<li>Solutions for <strong>mid-market retail / ecomm / wholesale brands</strong> without an enterprise budget</li>
</ul>
If you&rsquo;re making budget decisions off ROAS you&rsquo;re likely over-investing in the wrong channels.<br />
<span style="color:#000080"><strong>Come learn how to get a system that gives you numbers you can trust for your growing mid-size retail, wholesale, and/or ecommerce brand!</strong></span><br />
<br />
<a href="https://www.usatoday.com/press-release/story/31667/your-best-marketing-channel-might-be-lying-webinar-shows-how-midsize-retail-can-fix-roas-and-marketing-measurement/"><span style="font-size:16px"><strong>USA Today Press Release</strong></span></a><span style="font-size:16px"><strong>, <a href="https://apnews.com/press-release/getnews/your-best-marketing-channel-might-be-lying-webinar-shows-how-midsize-retail-can-fix-roas-and-marketing-measurement-59ea39d1d4ca4cacb9036f19e3e1c467">AP News</a></strong></span><br />
<br />
<strong>Speaker Info:</strong> Dean Wynkoop is the Technical Co-Founder of Retlia, coveted speaker worldwide on retail data, and former Director of Data Science at Cabela&rsquo;s, where he spent 25 years building advanced retail data warehousing, marketing attribution, and analytics systems. His work helped pioneer customer 360 analytics, cross-channel attribution, and large-scale retail reporting used across ecommerce, retail stores, and marketing operations.<br />Details:<br /><p class="isSelectedEnd"><span style="color:#000080"><strong>Live online webinar (free to attend)<br />
<br />
Date &amp; Time:<br />
May 28 at 10:00 AM MST</strong></span><br />
&nbsp;</p>

<p class="isSelectedEnd"><u><span>Primary audience:</span></u></p>

<ul data-spread="false">
	<li><span>Midsize retail, ecommerce, and wholesale executives</span></li>
	<li><span>CMOs and marketing leaders</span></li>
	<li><span>Ecommerce and growth teams</span></li>
	<li><span>Data and analytics leaders evaluating attribution and ROAS accuracy</span></li>
</ul>

<p class="isSelectedEnd"><u><span>Format:</span></u></p>

<ul data-spread="false">
	<li><span>Live digital webinar with Q&amp;A</span></li>
	<li><span>Online attendance from anywhere</span></li>
	<li><span>Free registration required</span></li>
</ul>

<p class="isSelectedEnd"><u><span>Topic:</span></u><br />
<span>Why marketing attribution and ROAS reporting are often misleading for midsize retail, ecommerce, and wholesale brands, and how to fix it with better marketing measurement and customer identity resolution.</span></p>

<p class="isSelectedEnd"><u><span>What we&rsquo;ll cover:</span></u></p>

<ul data-spread="false">
	<li><span>Why Google and Meta often overcount ROAS</span></li>
	<li><span>How attribution breaks across retail, Amazon, wholesale, and offline sales</span></li>
	<li><span>Multi-touch attribution vs matchback and lift analysis</span></li>
	<li><span>Why customer identity is critical for accurate measurement</span></li>
	<li><span>How midmarket brands can use a data warehouse to unify and validate marketing performance</span></li>
</ul>
<br />Location:<br />https://attendee.gotowebinar.com/register/4177317807715105114?source=ITC<br /><br />, ID 
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