July 10, 2013

Say

Stop and say "Hi" to these new members who're all helping spread the word to KeepItQuerque - buy local!

Sue & Andy Hageman
House of Football, formerly Krystal's
Website
Inquiries@HouseofFootball.com
Join Date: 06/01/2013

Benjamin Lucero
INDIGO MORTGAGE
Website
ben@indigomortgage.net
Join Date: 06/03/2013

Gilbert Chavez
Gilbert Chavez, CPA and Associates
Website
gilbert@cpa-albuquerque.com
Join Date: 06/18/2013

Mona Ghattas
Duran Central Pharmacy
Website
monaghattas@me.com
Join Date: 06/20/2013

Belita Jessi
The Octopus and The Fox
Website
theoctopusandthefox@gmail.com
Join Date: 06/21/2013

John Gozigian
Marble Brewery
john@marblebrewery.com
Join Date: 07/03/2013

Stephen McCampbell
Fat Tire Cycles
Website
stevesr@fattirecycles.com
Join Date: 07/03/2013

Vinaigrette
Website
info@vinaigretteonline.com
Elizabeth Robertson
Napoli Coffee
Website
erobertson83@gmail.com
Join Date: 07/03/2013

Robert Munro
O'Niell's
Website
Robert.Munro@earthlink.net
Join Date: 07/03/2013

Larry Ashby
Christy Mae's Restaurant
Website
lashbyii@aol.com
Join Date: 07/03/2013

Matt DiGregory
The Range Cafe
Website
matt@rangecafe.com
Join Date: 07/03/2013

Rosa Zamora
Mint Tulip Vegan Cafe
Website
minttulipcafe@gmail.com
Join Date: 07/03/2013

David Springer
Builders Source
Website
davids@builderssource.com
Join Date: 07/03/2013

Steven Keator
Dressed To Kill
Website
steven.keator@gmail.com
Join Date: 07/03/2013

Brennan Rigler
Albuquerque Florist
Website
info@albuquerqueflorist.com
Join Date: 07/03/2013

Calibers Shooters Sports Center
DBurt@burtcpa.com

Oops!


Forgive us, Independents'  Week was incorrectly reported as lasting from July 1 through the 17th - must have been a typo!

Independents' Week actually ended Sunday July 7th, and we hope you took it to heart and began to spend more locally!

Keep an eye out for the new survey that gives us a better idea of how much more of our money stays in town when we "Buy Local!"

Proudly Announce Your Commitment to "Buy Local!"

You are committed to buying local and you have good reason to be.

In fact you have at least ten reasons that you can share with your friends, families and associates.

The American Independent Business Alliance has identified the Top Reasons to Buy Local, Eat Local, Go Local.  While there are certainly others these ten are a great starting point if you want to share your buy local passion.

BUILD COMMUNITY!
STRENGTHEN YOUR LOCAL ECONOMY!
SHAPE OUR CHARACTER!
CREATE A HEALTHIER ENVIRONMENT!
LOWER TAXES!
ENHANCE CHOICES!
CREATE JOBS AND OPPORTUNITIES!
GIVE BACK TO YOUR COMMUNITY!
INCREASE WEALTH OF RESIDENTS!
ENHANCE HEALTH OF RESIDENTS!




How to get YOUR FREE "Come in, We're Local!" window cling...

Social Media Marketing Tips; How to use Hashtags

The Buy Local movement is just one example of how the business paradigm is shifting.  

There was a time when the big providers like Procter & Gamble would use the Big Three TV stations to direct us to  one of the principle chain stores.

Now we now live in an age when we can to find almost exactly what we want when we want it and, to a lesser degree, where we want it anytime.

Of course, as independent business owners we have just as much difficulty reaching consumers as anyone else.

There's no question Social Media use is on the rise by our customers and businesses alike, but it was Heraclitus who first pointed out (nearly 2500 years ago!) "nothing endures but change," and that certainly is the case with Social Media.

Our friends at AMIBA are staying on top of things and sharing what they know with us.  According to Alex Kelsey, a marketing specialist with AMIBA, "Facebook just began offering the capability to search for hashtags, bringing the tool to a wider audience."

In her article "Hashtags Come to Facebook! #SoWhat?" Alex goes on to point out "For example, if Ourtown IBA wanted to get out word about a happy hour special during a weekly Music on Main St. event, they could post, “Want a great deal while you listen to live music? Check out the Legion for 2-for-1 draft beers! #musiconmainst."

To help you cut to the chase here is Alex' advice on using Hashtags; 



Alex' advice on using Hashtags;

Your customers have their own reasons for shopping with you - so give 'em to 'em!

It's tough to sell snow shovels in July - unless you're in Farellones, Chile's famous ski area.

And it's tough to keep snow shovels on the shelves in December - unless you're in Farellones!  Or, usually, Albuquerque.

So, aside from knowing that July through Mid-August ought  to be Air-Conditioning Appreciation Days, here's a Calendar of "Holidays" you can use to plan your sales strategy in advance - starting with July 12th so you can get to the next events first!




Click here for your July 12 - July 9th calendar of "Holidays"

The Albuquerque Multiplier

Your community's identity and character is unique.  

State Bird?  Roadrunner.  State Question?  Red or Green?

Maintaining this unique character is just one of the many reasons to "Buy Local"

As unique as each community is some things seem to be the same no matter where you go.  One of those is the "Buy Local Multiplier."  When you invest your money at Local retailers and restaurants, with little variation, just about 300% more of your money stays in our community.

Keep an eye out because soon you'll be hearing the details of what the "Albuquerque Local Multiplier" is. 
KeepItQuerque! - July 10, 2013

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