 May 22, 2013 | |
CashMob is back!
You know the important role you play everyday when you "Buy Local," right? KeepItQuerque is teaming up with ABQ CashMob on June 1st at 1pm. "Our next CashMob is coming up... We'll be going to the upper Nob Hill area this time to Thai Vegan on 3804 Central Ave NE 87108. They're a new restaurant that needs some exposure. Then we will be going to a retail business that's been around for 20 years and is still struggling in this hard economy. Support your local businesses!" Sign up for a great time and a great deal and a great cause. See you there! Calendar Events
Free 3-Hour Small Business Marketing Seminar 05/29/2013 Free 3-Hour Customer Vortex Workshop (Member Event) Hosted by Wayne Story, Limited seating - you must call and reserve your free registration pass. Wayne Story, is the Dr. Direct Results Marketing and Amazon.com best selling author of "Knock Their Socks Off Marketing". Learn the key factors and elements that must be in you marketing and advertising if you want your business to grow in stagnant economic times like these.
How to Increase Your Profits by 61%
Small Business Marketing PowerCircle
KeepItQuerque Board of Directors Meeting | The “Local Multiplier;” What does it mean to Albuquerque?
Clifton Chadwick Adam Smith, in the “Wealth of Nations” suggested we use money because it is a more efficient means of exchange than identifying who wants your product and trading enough of it for their product only to have to re-trade their product for the one you want. Within that idea is the assumption that the money (hereinafter referred to as “the dollar”) will, necessarily, make its way around the community trading on behalf of each of us. My dollar comes from the fellow who wants my stuff, I exchange that dollar to a lady who grows what my children eat and she in her turn exchanges that dollar for her partner’s medicine and so it goes. This is the basis of the “multiplier effect” that we hear bandied about in the media by economists, business leaders and politicians and policy-makers. Not to mention your independent business alliance, “KeepItQuerque – Buy Local!” Nationally, for example, statistics indicate that when you spend your dollar with a business run by one of your neighbors they, in their turn, will spend that same dollar with more of your neighbors. By contrast, when you relinquish your dollar to a company from somewhere else that dollar simply leaves our community without being passed around nearly as much. In fact, that dollar travels about one third as far before it stops “multiplying.” Just how many times more your dollar travels around the Albuquerque Metro when you spend with your neighbors is the purpose of the survey currently being conducted by Civic Economics. Civic Economics is conducting surveys around the nation for communities like the Albuquerque Metro. In Salt Lake City the “Local Multiplier” was 52% - nearly 4 times higher than when the dollar was let go at a National Chain! With the help of locally owned and independently operated businesses Civic Economics will be able to give KeepItQuerque – Buy Local! members a reliable indication of the difference we can make by offering our neighbors the first chance at earning our dollars. You can help us get the answers! Do you work in a locally owned, independently operated retailer or restaurant? If so, please suggest your employer contact KeepItQuerque – Buy Local! to participate in the survey. Do you have a favorite locally owned, independently operated retailer or restaurant? If so, please suggest they contact KeepItQuerque – Buy Local! to participate in the survey. Do you own a local retail shop or restaurant? If so, well, you know! Do the “Local Nation” with me!
Clifton Chadwick Whether you remember the “Locomotion” by Little Eva, Grand Funk Railroad or as just a novelty song your parents get a kick out of, now is the time to start singing “Do The Local Nation With Me!” One of many challenges independent businesses face is operating in isolation against scaled organizations with buying clout, a dedicated training staff and leveraged marketing opportunities. How can “mom & pop” make a decent profit when their costs are higher? How can they attract and retain high level staff? And how can they effectively reach their “best prospects” in a fragmented, cluttered world where we are all increasingly adept at “skipping the ad?” Well, it ain’t easy! But there are some resources available to KeepItQuerque – Buy Local! members. You can get best practices, ideas and support from other Independent Business Alliances around the country. Start with the American Independent Business Alliance. Known as AMIBA, the American Independent Business Alliance is the umbrella organization of KeepItQuerque – Buy Local!, Las Vegas First (Las Vegas, NM), San Juan Local First (Farmington, NM) and Local First in Durango, as well as nearly one hundred more around the nation. You can see a map at www.amiba.net/find-iba. Use the map to find like-sized businesses, share your best practices and ask for theirs. With the map you can identify other similar business markets and markets you want to know personally. Many of them have links to their Facebook pages so you can follow them – just be sure to ask them to “like” KeepItQuerque on FaceBook too! Use the AMIBA directory to help you “Buy Local” when you’re traveling, too! If you’re on LinkedIn you can join the discussion on all kinds of topics affecting independent businesses all over the world! Check out the latest conversations on pensions, competing against the big players, running an IBA and more by clicking the "LinkedIn" link here. The Institute for Local Self Reliance is a wonderful source of research from Stacy Mitchell’s “Top Ten Reasons to Support Locally Owned Businesses” to “Locally owned businesses can help communities thrive — and survive climate change” You can find the Institute for Local Self Reliance online at www.ilsr.org. You may have other sources we haven’t mentioned here; do you belong to a national group of buyers to help get the “volume discount?” Are you a member of a “Twenty Group?” Many businesses such as automobile dealers gather regularly with 19 other business owners from similar markets to brainstorm and discuss strategies. Most importantly, what resources would you like to share with your fellow KeepItQuerque – Buy Local! members? Let us know on the “Contact Us” page and we’ll help you get the word out: http://keepitquerque.org/contact-us.htm. |
| KeepItQuerque News - May 22, 2013 | |
